Moving the needle

MOVING THE NEEDLE

by Sharifa Jamaldin

‘Moving the needle is a common phrase that means “bringing about a notable change. Who moved the needle for you in fashion history? Is it the editor, is it the creative, the journalist, or the librarian? Do you want to be part of history? I believe there are no barriers to creativity. The trick to moving the needle and making history is to be yourself and create it yourself. You have an endless supply of inspiration in the libraries. And if you want to make your mark, then go ahead and make it then.’

‘Moving the needle’ is a curated selection of iconic fashion magazines and books on the topic African textiles and fashion sourced from Antwerp libraries (MOMU Library, FOMU Library, KDG Library, Permeke Library, AP Library of the Art Academy, and the International Magazine Shop. 

In the form of an exhibition, Sharifa Jamaldin gives us an insight into exciting contemporary and hidden gems from our city archives. Looking at the ecosphere of the fashion magazines and the editorials, she builds an artistic editorial pinboard of covers that initiates  discourse and discussion on the creative community.

Who decides who goes on the cover?  Which one is your favourite and why? If you are the editor, which magazine would you work for?

If you are the photographer, if you are the actor, model, or artist, how do you see the image? What is the right balance between aesthetics and ethics?

Antwerp-based editor, creative, and curator, Sharifa Jamaldin looks at the creative force and technicalities behind media and communication within the context of clothing/textile/fashion history and culture, under the umbrella of Textbook.EARTH, a creative media school and studio whose mission is to inspire changemakers and provide creative tools to use language and images, Sharifa Jamaldin initiates events and installation to prompt more dialogue, more imagination, more playfulness, and more action.

Support: Librarians/Historians at MOMU, FOMU, KDG, Bibliotheek Afrika-Studiecentrum Universiteit Leiden, International Magazine Store, Royal Academy of Art Library, Permeke Library, African Studies Collection at Leiden University, Pierre Antoine Vettorello, Pascale Obolo of Afrikadaa Magazine, Arthur Fonteyn of Books in Antwerp

About the artist:

Antwerp-based editor and creative, Sharifa Jamaldin looks at the creative force and technicalities behind media and communication within the context of clothing/textile/fashion history and culture, under the umbrella of Textbook EARTH, a creative media school and studio whose mission is to inspire changemakers and provide creative tools to use language and images, Sharifa Jamaldin creates initiates events abd installation to prompt more dialogue, more imagination, more playfulness, and more action.